BikeBiz Bicycle and cycling retail news
John Lewis has Moz the Monster, Waitrose has a tale about the Tan Hill pub, but Islabikes has a video ad promoting the very best Christmas present of all: a bicycle.
Company founder Isla Rowntree narrates the advert, stressing that nobody forgets the feeling of getting their first bike. It’s the "key to adventure, independence and freedom," says Rowntree.
