Ison rolls Renthal into retail - BikeBiz

Ison rolls Renthal into retail

'Fatbar' stock arrives at Cambridge-based distributor
Publish date:
Social count:

Stock of Ison’s latest brand addition, Renthal, is beginning to arrive with the Cambridge distributor.

Chainrings have already landed with the firm’s ‘FatBar’ handlebar, constructed from high-strength 7050 T6 aluminium alloy, already be in stock.

One product Ison’s marketing manager Matt Andrews is eagerly anticipating is the previously unseen stem. He said of the current prototype: "It’s a patent pending two-piece, which allows more un-needed material to be machined out, cutting weight without sacrificing strength.”

The yet-to-be-named model has a 31.8 clamp, 50mm reach and a ten-degree rise. It’s best-suited to downhill, freeride and all-mountain use, but will work for pretty much everything else.

What’s more, it has a ridiculous weight of only 135 grams. The model should be available at retail in about two months with an expected retail price of £65.00 to £80.00."

All of Renthal’s manufacturing takes place in Manchester and the brand is currently offering product for the 4X, MTB, downhill and BMX markets.

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018