Juice Lubes has announced a move into distribution following deals with both ZeroRH Clothing and Kask Helmets.
The firm is also on the verge of launching a specialist wheelbuilding service to its customers, dubbed CC Tweaked. One of the Juice Lubes founders Chaz Curry, is a very highly renowned wheel builder and has built wheels for everyone from Olympians to the trials rider Andrei Burton.
The format of this service will be very similar to that offered by suspension tuners. People can send in existing wheels for rebuild and repair, or purchase a completely custom made set with expert input from Chaz on what the best components to use will be for the individual rider's build, level of use and requirements.
Will Miles of Juice Lubes told BikeBiz: "Both brands are premium quality aimed at the top end of the market and are very desirable with strong margins, competitive price points and strong dealer support including staff training and pro-active brand management."
"Juice Lubes is now the comprehensive range of UK manufactured maintenance products that we envisaged, available with two sizes of point of sale unit - free standing and counter top. Again, this is backed up with strong margins, good price points, free delivery and dealer support. We have an ongoing product development programme and will continue to add to the range all the time.
"Juice Produce is our range of non maintenance parts and the first product is FreshLines which are a range of braided steel brake hoses available in a choice of 18 different colours. They will also come with the correct fittings for every major brake manufacturer on the market and we can easily manufacture fittings for the more obscure brands if needed."
Miles concluded: "We have not got a trade specific site yet, but it's on the way. We have just moved premises and the land line is going in on wednesday. Currently the best sales/trade contact is always Luke Humphreys on 07713157523 or email firstname.lastname@example.org."
The firm are exhibitors at the October London Cycle Show.