Oxford Products will not be best pleased. The opening two pages of the Ride article feature four big pix of one of its locks being opened with a Bic pen.
Despite the Bic trick having been plastered all over the internet, and on the front cover of the New York Times, Ride decided not to reveal the 'method', instead it pixelated the pens.
Ride was alerted to the issue when a reader wrote in: "I saw locks being opened on a push bike forum on the internet so had a go with mine."
Ride approached Oxford Products. The magazine claims Oxford thought the famous movie on bikeforums.net was a hoax. If true, Oxford execs are just as Google-averse as Ride's journalists.
"We had understood from our industry's testing bodies - Thatcham and Sold Secure - that this was a hoax. Neither has been able to replicate the new lock opening technique," said Oxford in a statement to Ride.
As BikeBiz.com reported in September, the Bic trick was first revealed in 1992, in New Cyclist magazine. Some British bike trade bosses said they have known about the opening method for years and that's why they didn't distribute locks with tubular cylinder mechanisms.
The Oxford Products website does not have any information on the Ride article, and no information on the sort of 'lock replacement program' offered by Kryptonite.
In a statement to Ride, Oxford said: "[We are ] taking very seriously the possibility that some of our industry's tubular cylinder locks may be compromised. Following further investigation, we will decide on the most responsible course of action to take on behalf of our customers and retailers.
"In the meantime, if anyone who has purchased one of our locks is not completely happy with the performance of their product, we will deal with them immediately and decisively on an individual basis."
When BikeBiz.com called Oxford Products a man's voice on the answerphone said:
"All staff are currently tied up in a meeting for the next 30 to 60 minutes. Thanks for your patience."
BIKEBIZ.COM BIC/LOCK ARTICLE INDEX
Wednesday 6th October: Kryptonite lock replacements to ship to public before dealers
That's the consumer-focussed message being promoted from the busy Kryptonite booth at the Interbike trade show in Las Vegas. Kryptonite launched its recall programme after a US consumer posted a Quicktime movie to a forum, showing how tubular cylinder locks could be opened with Bic barrels. The exchange locks will ship from the beginning of next week via UPS, after being airfreighted from the Far East.
Saturday 2nd October: MasterLock stung into recall action
When Kryptonite's Bic problems surfaced, Master Lock of the US issued a statement saying its top-end locks were immune to pen-attack. The fact the company also produced u-locks with cylinder tubular mechanisms was not majored on. Master Lock did not follow Kryptonite and launch a recall programme: until now, that is. News of this went on masterlock.com on Friday
Wednesday 29th September: Brand attack: how many ways can consumers tell you they're unhappy?
At first, disbelief. Anger follows. Tort lawyers then smell blood and launch putative class actions. Is sarcasm the last stage or merely another point along the road? A US consumer has placed Kryptonite replacement keys on Ebay. They're felt tip pens. "If you really bid on this, you missed the point of the auction, but I will still gladly take your money anyways," said russw19.
Friday 24th Sept: Bike bosses round on round-key lock makers
Gordon Fisher, MD of Fisher Outdoor Leisure, has told BikeBiz.com he and other bicycle trade execs were interviewed by newsreader John Humphries on BBC Radio 4 on 3rd December 1992. The subject matter? Bike locks which could be opened with Bic pen barrels. Prices for locks secured with ACE mechanisms dropped overnight, indicating the Bic method was well known at the time. Nigel Moore, MD of Moore Large, said: "It does our industry no good if the public are ripped off."
Monday 20th Sept: Bikeforums.net hit by upsurge in Bic-fondling visitors
As of late Sunday night, the Kryptonite vs Bic posting on Bikeforums.net had been read 340 000 times, and the movies, hosted elsewhere, downloaded by half a million unique users. Forum owner Joe Gardner, who holds down a full-time job and runs the site in his spare time, is now out of pocket because he had to lease extra gigabytes of server space to cope with the rush on his site following reports on CNN.com, Wired.com, 370+ news-sites, and a front page splash in the New York Times.
Wednesday 22nd Sept: Cycling attorney files class action against Kryptonite
The class action has been filed at the San Diego Superior Court Case, California. Despite the fact many lock manufacturers supply security products which can be opened with deformable plastic tubes - such as Bic pen barrels - it's only Kryptonite mentioned in the class action. Attorney firm Estey-Bomberger bases its action on Kryptonite's failure to change from tubular cylinder mechanisms after the Bic-opening method was first publicised in a British bicycle magazine in 1992. BikeBiz.com is cited as a source of evidence in the class action.
Wednesday 22nd September: Kryptonite does not win 'dilution' case against DC Comics, owner of Superman brand
Ingersoll-Rand's Kryptonite execs are probably seeing more lawyers than they like right now. On top of the Bic wrangle, DC Comics has come out best in the first stage of a long-running dispute over the use of the name usually associated with Superman.
Thursday 23rd September: Kryptonite changes tack; offers free product exchanges
Last week, Kryptonite came out with a caveat-heavy crossbar upgrade programme. This has now been scrapped. Now, owners of Kryptonite tubular cylinder locks - the ones that can be opened with Bic pens - can hand in their locks in an amnesty programme that will see them walk away with free locks. No other supplier of locks using ACE cylinders have announced any sort of exhange programme.
Friday 24th September: $200m locks lawsuit launched against Kryptonite and others
A class action against Kryptonite was filed in California earlier this week. Now, a Canadian lawyer has launched a lawsuit to help gain compensation for "hundreds of thousands" of bicycle lock owners. Significantly, Sack Goldblatt Mitchell of Toronto names not just Kryptonite in the suit but Norco and Bike Guard, too. The company says it will also add "bicycle retailers" to the list.
Saturday 18th September: Kryptonite was not too slow to respond to consumer attacks, says Tocci
Donna Tocci is getting lots of media name-checks at the moment. She's the Kryptonite spokeswoman quoted in hundreds of news-site articles syndicated across the US and beyond. She believes Kryptonite has acted as swiftly as it could, given the circumstances.
Thursday 16th September: Write it down to experience, Kryptonite to offer lock upgrades
Sheath those Bics, Kryptonite is to offer owners of Evolution and KryptoLok locks the ability to upgrade their crossbars to the new disc-style cylinder. The mechanism for this has yet to be worked out, says the company.
Thursday 16th September: The pen is mightier than the....u-lock
In a bizarre case of coincidental product syncronicity, the plastic barrel of a certain type of biro can easily open a certain type of tubular cylinder locking mechanism, popular on u-locks. This was first described in a British bicycle magazine in 1992 but the issue then disappeared from public view. But, in a powerful demonstration of how quick and cruel the internet can be, an American cyclist has rediscovered the Bic-pick and posted a Quicktime movie to a bike bulletin board, showing a Kryptonite lock being popped open in seconds. Kryptonite has responded, but slowly...