Lance Armstrong has become one of the co-owners of the Honey Stinger brand.
Armstrong first tried the manufacturer's honey-based nutrition goods during a race in Colorada and instantly too a liking to the natural energy solutions.
He said: “I was impressed with the great taste and energy they provided. Honey Stinger works for me in training and racing because you want to eat them and they work. I like the whole team — they understand what athletes need and they’re great to work with. I’m excited to be part of the Stinger team and work with them on expanding the products and business."
Bicycle Retailer has the full story here.