French cycling label Lapierre has lent its support the inaugural Cycling Media Awards, having sponsored the "Coverage by a Mainstream Website" category.
Hotlines' marketing manager, Martin Astley said: "The UK cycling media do an incredible job promoting the sport to both cycling fans and the wider audience, there has never been a better time for cycling in the UK and the quality and quantity of media coverage should be applauded. Lapierre are delighted to be supporting an event that celebrates the very best of UK cycling media."
The awards evening takes place on Thursday October 16th at The Bloomsbury Ballroom, London. The UK's top cycling media has been invited to attend – from a mix of mainstream media, national press, TV and radio and specialist outlets.
The trade can come along too, with tickets now available here.