Les Smith Motor and Cycle Superstores was founded in 1963. There are 45 stores dotted around southern England. The group HQ is at Alton in Hampshire.
Bike brands stocked include Falcon, British Eagle, Claud Butler, Dawes, Universal, Concept, Emmelle, and Barracuda.
The administrator is Guy Jackson of Baker Tilley, tel: 01483 307 000.
More news later.