Lezyne confirms Upgrade as exclusive UK distributor - BikeBiz

Lezyne confirms Upgrade as exclusive UK distributor

The two companies have been working together for some months, now the tie-up is signed, sealed and delivered
Publish date:

Upgrade Bikes has signed as the exclusive UK Distributor for Lezyne products.

Lezyne CEO Micki Kozuschek said:

“They’ve been great, Upgrade is a real pleasure to work with. They’re very responsive, have a lot of energy, and are excited to do what they do."

Tom Marchment, marketing and sales director for Upgrade, said:

“Lezyne has really raised the bar when it comes to design and quality of cycling accessories. Most other manufacturers just keep producing the same products with little or no innovation, but Lezyne has brought a fresh perspective to the market with a real attention to detail and an attitude demanding constant improvement."

Kozuschek added:

“When a distributor really understands what we’re trying to do, we have a lot of success in that country. With Upgrade, they realise that we’re engineering our products to be high-quality and functional. I come from a component background, and we’re just applying that same mentality to accessories."

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