Madison will be hauling its brand portfolio to the Cycle show 2008, for the first time in the shows seven-year history. The addition of Madison means the likes of Shimano, Ridgeback and Genesis will be present.
The Madison press release states that the very first glimpses of Shimanos 2009 products will be seen on one of the two sizeable stalls that have been booked in advance.
Andrew Brabazon, Cycle Show Event Director made the following comment on the newly signed deal: “Cycle has become the “must attend event” for both an increasing number of exhibitors, members of the trade and enthusiastic, affluent consumers. With the addition of Madison as a substantial investor in the show, we have taken another huge leap forward.”
Dominic Langan, CEO of Madison said: “I have watched with keen interest as the Cycle Show has developed over the years into a really successful expo and with the recent relocation to Earls Court, Madison felt it was now time for our brands to be present.
We will be investing a great deal in doing all we can to drive even greater attendance to the show and working in close partnership with the organisers to ensure even greater success in the future. We are delighted to be part of the event."
At this point in time, stand sales for the 2008 event are 50 per cent higher than the same time last year. This years show will take place at Earls Court, London, between the 10th to 12th of October, with a trade preview day on the 9th. For more information see www.cycleshow.co.uk