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The ice in iceBike* stands for Independents’ Cycle Event. There will also be a suppliers-only conference held after the IBD-only event.
The next edition of the print mag will have full details on the show.
Modelled on Frostbike in the US – the winter trade show from QBP for IBDs – Madison's Icebike will be held February 27th to March 1st. The event will be staged in a stonking great marquee taking up almost the whole of the Madison HQ car-park in Milton Keynes
