"We believe Manitou forks have great potential in our market," said Dominic Langan, MD of Madison.
"We are currently working hard with the team at Answer to quickly establish a Manitou service facility. It is hoped that this will be fully operational in May."
Answer president Glenn Miller said: "We have been talking with Madison about UK distribution and service for over four years. We are fortunate that circumstances are such that we can now bring them on. Madison has the resources and skilled personnel to take our company to the next level."