Madison takes over DT Swiss distribution - BikeBiz

Madison takes over DT Swiss distribution

IceBike* debut announced for 2010 product
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Madison has announced that it has taken over the distribution of DT Swiss from Pace Cycles.

2010 marks a huge step for DT Swiss suspension with not one, but two completely new technology dampers; in fact all fork internals are completely revised for 2010 and represent a significant advance in suspension fork capability and functionality.

Frank Boeckmann, sales director of DT Swiss AG explains: “Our 2010 range of suspension products is the culmination of several years spent developing new technology, and we are very pleased to be working with Madison to launch these new platforms in the UK. I am sure that a highly professional company like Madison will make our new class leading products a great success in the UK marketplace."

There will also be the introduction of a range of magnesium-lower forks using the patented ‘Torsion Box Technology’ to create a magnesium lower stiffer than any other on the market. The use of magnesium lowers will allow lower price points and will complement the higher end flagship carbon fibre models.

DT Swiss rear suspension was originally introduced in 2001, followed five years later by a range of front suspension products after the acquisition of the suspension fork business from Pace Cycles. With this acquisition in 2006 DT Swiss became a full scale, high end suspension product manufacturer. To this day all suspension products are hand assembled in Biel, Switzerland.

Dominic Langan, CEO of Madison said “DT Swiss front suspension is a great fit into our existing portfolio, and we are excited to be launching the forks at a time when DT Swiss is introducing some innovative new technologies across the range.”

DT Swiss and Madison will launch their 2010 products to the UK trade at IceBike* 2010.

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