BikeBiz Bicycle and cycling retail news
BIKEmagic.com is claimed to be the UK’s largest cycling website. It is certainly the best funded.
And it’s growing at 6 percent a month. Its bi-weekly newsletter goes out to 18 542 cyclists. 20 percent of its members claim they never read any cycling magazines so bikemagic.com is one of their sole sources of bike-related info.
With committed, enthusiast readers, bikemagic.com believes it’s in a good position to make money from online advertising. The site doesn’t sell anything and its business model owes more to magazine publishing than e-tailing.
To up the site’s revenue Alex Hammond has been appointed as full time sales exec. Hammond spent the previous 14 months working for an e-mail marketing company who specialised in electronic B2B marketing.
One of his first sales tasks will be to sell the £900 sponsorship package for bikemagic’s emailed newsletter.
Tel: 020 7861 9853.
