"Bicycle, cycle, bike, lights, bike, dynamo, generator, batteryless, safety light, magnet, flash, flashing, no, battery, batteries, no friction, no drag, no resistance, no wires, wireless, standby light, free energy, virtually free, new generation."
Those are the meta-tag keywords IT specialist Mike Pederson has put on the website for Goodbyebatteries.com.
"There is no need for batteries or dangling wires never, ever!" says the website.
"Physics, electronics and common sense have come into play to create the 'must have' safety product for your bike.
A crystal clear case covers two LEDs. Each light has two LEDs, red or white. An adjustable black steel arm holds the light at the correct position. The arm fastens to the wheel axle using the wheel nut on the bike.
"The powerful magnets are slotted onto the spokes of the wheel, and thats it. Front and back lights for ever!"
Each time the magnet passes the LED unit equals one flash. Going faster or adding more magnets leads to faster flashing.
The lights cost £19.99 for a rear and front set. Extra magnets cost £4.99 per set. The Goodbyebatteries website has no details about trade ordering but Pederson said he will have a trade price structure in place soon, with trade-specific log ins for the website.
Currently, consumers can sign up for a commission-based affliliate programme and print out handlebar tags to get friends and other cyclists to order the products online.
Pederson, an IT specialist who introduces Scandanavian companies to the UK market, told BikeBiz.com the lights are one step up from reflectors and a lot cheaper than dynamos.