Marks & Sparks offers MTB for oversize children - BikeBiz

Marks & Sparks offers MTB for oversize children

The Marks & Spencers website is currently offering a mountain bike in its 'activity toys' section. Luckily, M&S is famous for its returns policy. Something doesn't fit? Take it back. The Land Rover MTB on offer in the kids' section comes in one size only: 19-inch frame. Know any six foot kiddies?
Author:
Publish date:

British bike shops are used to bikes sold in Asda, Tescos and other supermarkets but Marks & Spencer's? That's a departure.

However, bike shops are tickled by the fact M&S doesn't seem to know its onions when it comes to bikes. Displaying a 19-inch MTB as a child's bike is a big boob from a retailer that should stick to selling bras, said one bemused trade commentator.

Land Rover bicycles are produced under license by Ultimate Products Ltd of Oldham, a supplier of homeware, cookware, furniture, floor coverings and outdoor leisure items.

In May 2004, Scott Hillyard, sales director at Ultimate Cycles, a division of Ultimate Products, said Land Rover bikes would be sold via independent bicycle dealers only.

http://www.marksandspencer.com/IWCatProductPage.process?Merchant_Id=1&Section_Id=1086&Product_Id=1823073

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

Sigma-Sports

Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018