BikeBiz Bicycle and cycling retail news
Mason Cycles’ website is now live and ready for business at masoncycles.cc.
Revealed at Eurobike last year, Dom Mason now says that the bikes are "shipping as quickly as we can make them."
Of the online platform, Mason told BikeBiz: "We spent a lot of time getting the functionality, photography and level of detail right on the site. I really wanted it to reflect the level of detailing and finish present in the bikes and frames. In particular, I wanted people to understand all the features and thinking behind these first two products, this is the reason for the ‘Thinking’ section of the site."
With more models promised shortly, including a ‘fast and far’ frameset, the brand currently offers the Columbus steel ‘Resolution’ and Dedacciai Alu ‘Definition’, both of which have reviewed well to date.
Mason added: "Our first batch for both frames has sold extremely well and more are being welded in Italy right now and will be shipped to the UK in around 6 weeks time. The tagline for these bikes is ‘4Season Dominance’, so we anticipate increased sales from Sept. onwards when riders start to think about the winter season."
