BikeBiz Bicycle and cycling retail news
The 25 IBD members of the BikeForce buying group (representating 36 outlets) will get their exclusive Mongoose BMX by October.
Eight BikeForce members were at the recent meet and greet session BikeForce arranged at the Reebok Stadium, home of the Bolton Wanderers Football Club.
According to a press release from BikeForce dealers led discussions on their thoughts for future development plans including what they want and expect from the group. BikeForce Group feel extremely positive about what the future holds and will strive to meet dealer requirements as they drive the group forward.
BikeForce is soon to produce in-store merchandising and has plans to roll out a consumer marketing campaign.
PIC:
Eight IBDs turned up at the first BikeForce user group meeting
