Mick Bennett will be sharing a sofa with Terry Wogan and Gaby Roslin.
Close to the sofa will be MTBs, folding bikes, and a road bike.
"This kind of exposure can only be good for the show, the exhibitors and the industry in general," said Bennett.
"We have always maintained that by bringing the industry together at an exhibition of this kind in the nation's capital we can showcase it at its best. Cycle 2003 is a platform that is capable of generating the kind of widespread media attention that will bring benefits to all those associated with cycling."