Following last year's split with Pedros (Fisher's Tacx tool line led to a, er, fissure) the St Alban's company was thinking of doing an own-label lube/cleaning brand but was then approached by Rex Trimnell of X-Lite.
Muc Off is the UK market-leader in pink liquids.
"You can't turn down a market leader," said Richard Allmark, Fisher's commercial director.
Tel: 01727 798 340
More info next week on Fisher's excellent new luggage range, Creek2Peak, the Selle Italia Brooklands comfort saddle range, and the Twinny Load platform car racks, complementary to Hollywood's rear car racks, a brand Fishers has been doing for 20 years.