Madison is not just a bicycle company. It also distributes products for motocross, snowboard and other sports, as can be seen in this funny video starting Scott Oakes of No Toil.
No Toil is not a bicycle product but here's a URL and spiel about it anyway: "[No Toil is a] biodegradable, non-toxic foam air filter oil."
The ten-minute video is a walkthrough - sometimes on a sofa - of the Madison distribution centre in Milton Keynes. Oakes - the japester - can also be seen falling off concrete cows and trying his luck with black-pudding for breakfast.