New brands to debut at iceBike* 2017

Cycliq, SilverLabel and Shimano Clothing are set to make debut appearances at this year’s iceBike* and Sportline show. 

Now in its 11th year, Madison’s successful iceBike* and Sportline Show 2017 will run over two days On February 21st and 22nd. The show will once again take place at Arena:MK in Milton Keynes.

Those that attended the Eurobike show in 2016 may have seen the Spring/Summer 2017 city and mountain touring collections from Shimano clothing; the range will be displayed in full at iceBike* for the first time, with cycle-specific shorts, jerseys, shirts, daypacks, backpacks and gloves taking centre stage.

 Australian technology brand Cycliq will be exhibiting its HD camera and bike light combos, including the Fly12 and Fly6, both of which were featured in a successful Kickstarter event in 2016. 

The Silverlabel Focus range will also debut at iceBike*. The range consists of three action cameras including a 720p model, a 1080p model and a full HD 21-megapixel action model. The Focus 360 features built-in WiFi, waterproof coating for up to 30 metres and the option to add a 32GB microSD card. 

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