Factory Media has begun to put plans in motion to market a new cycling magazine for the consumer. With a two-month shelf life, The Bicycle Buyer is designed to guide those new to cycling in what product is suitable, what accessories will make all the difference and how to approach different styles of bike riding.
The target audience will be 25 to 35 year olds who have reached the point where finding a healthy leisure activity is essential to staying fit. The first edition of the magazine is due on the 12th of September 2008, with the second arriving shortly before Christmas.
Essential buyer information, expert guidance, and workshop tutorials will be accessed at all times on: www.thebicyclebuyer.com. (not currently live)
For more in-depth information see the May edition of BikeBiz.