Bush becomes the northern England territory manager for Fisher Outdoor on 17th February.
"We are committed to investing in our customers, and through the acquisition of Chris Bush we believe that we are providing the very best in account management for those customers," said Fisher sales director Matt Ward.
"Chris has stature and respect within the cycle industry and his track record dictates that he will prove a great asset for Fisher."
Track record? Oh, yes, Bush has a track record...
He has won silver and bronze medals in the British University track championships and has been regional track champion at every distance from sprint to 10 mile.
In 1999 he won bronze medal - with Dan Elmore of Impsort - in the senior Madison championships behind Olympians Rob Hayles, Jon Clay and Bradley Wiggins. Bush has twice been a British masters bronze medallist and was joint second overall in the 2000 national points league.
He started his career in the bike trade with a variety of posts with IBDs in the north east of England before becoming assistant manager at the Gateshead branch of H&J.
He moved to become the manager of the Leeds branch. Subsequently he landed repping jobs with Universal and then Oxford Products.