New products feted at trade show
With arms punched into the air, hoops of joy and the odd tear or two from Tasha Bettison (as well as some classic Malaysian reserve from Vivien Lim), EP-X wiped the board at the New Products Awards ceremony held just before stand-breakdown on the final day of the Cycle & Leisure Show.
EP-X even won the FashionClothing/Ancillary Award despite not producing any clothing!
Vivien Lim of EP-X was in bouyant mood when BikeBiz got hold of her this morning:
Weve worked so hard since the formation of EP-X and this is the icing on the cake. It proves that the team made the right decisions. EP-X is going in exactly the right direction. We owe those who voted for us a very big thank you!
Another notable winner was David Wilsher, president of the ACT. His supply company Mission notched the top slot in the childrens bike category.
The full list of Award winners are:
NEW CYCLE Adult
1st EP-X Speedster from EP-MB
2nd EP-X Mako from EP-MB
NEW CYCLE Child
1st 12 Muskateer trike from Mission
2nd 12 Winnie-the-Pooh bike from MV Sports & Leisure
BEST ACCESSORY
1st Eurolight lockable lighting set from Eurolight Marketing
2nd Di Bar twin lampset from Universal Cycles
BEST COMPONENT
1st Mavic Crossmax USP wheel from RJ Chicken & Sons
2nd XC4 Hydro disc brake, Hope Technology
FASHION Clothing/Ancillary
1st Dirtsurfer from EP-MB
2nd Micro Scooter from Be One bikes
NB
Coincidentally and this is a message to anybody deliberating which trade mag to advertise in ALL the top award winners are recent advertisers in BicycleBusiness! Neither of the two other trade mags have had adverts from all the top award winners. Just thought youd like to know that...
PHOTOS:
David Hyde announcing the winners; the EP-X team (Vivien Lim on the right); Stuart Macfarlane (L) and Malcolm Brent of Eurolight; and, standing, Dean (L) and David Wilsher of Mission.