Walkers Cycle shas hired Nigel Stanley to cover its dealer base within the North East and East Anglia.
Stanley begins on June 1st and previously worked for Fisher Outdoor for 17 years. Prior to that he held a position at Hull-based Kemps.
Of his new role Stanley said: "I have joined walkers at a very exciting time both for the industry and the company, especially considering i'll be working with the new serfas brand."
Stanley is contactable on 07790 105757.