Noble's Deluxe brand switches to IMG Distribution - BikeBiz

Noble's Deluxe brand switches to IMG Distribution

Former Ride Editor says brand is moving 'onwards and upwards'
Publish date:
291_Picture 2.jpg

Trails-exclusive brand Deluxe is moving its distribution over to IMG, following a few "good years" with Pre Distribution.

Brand owner Mark Noble told BikeBiz: "I'd like to say thanks to Sam and Steve at Profile Europe for taking care of us over the last couple of years, and this development allows them to focus solely on their PRE business, which is Profile Racing and Madera components - great core brands with good people looking after them.

"Deluxe is now to be found under the IMG Distribution umbrella, alongside such key BMX brands as Odyssey, Season, Proper Bike Co, Sunday, Mirraco, G-sport and more. Working with these brands at this distributor means that it should be easier for UK bike shops to stock our developing range of bicycle motocross frames and parts."

Deluxe will soon launch new CNC stems, hub sets, bar ends and CNC pedals. These will sit alongside the current range of racey trails frames, sprockets and handlebars.

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018


Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018