Online shoppers snub messy sites - BikeBiz

Online shoppers snub messy sites

Paypal survey reveals top tips for online retailers on what consumers really want from internet shopping sites
Author:
Publish date:
online shopping.jpg

Price and convenience are not the only key factors for consumers while internet shopping, according to a new study from Paypal.

Simple and straightforward sites are equally as important, with as many as 59 per cent of online shoppers being put off by websites that are difficult to navigate, reported by the Retail Bulletin.

According to the survey, the top five most important things to online shoppers are:

1. Security
2. Simplicity
3. Detail
4. Comparison
5. Imagery

A whopping 84 per cent of online shoppers said site security was essential to make them part with their cash over the internet, including money back guarantees. 62 per cent said they would be reluctant to shop online unless they could see credit card brands on the site.

Simplicity, easy navigation of sites and one-click payments was important to a huge 78 per cent of those surveyed.

Technical and product detail was vital for 42 per cent of consumers, while comparison – including reviews, recommendations and customer comments, was important for 30 per cent. Good quality photography and video was essential for 13 per cent of those surveyed.

The report comes days after reports of a strong December performance for online sales.

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018

Giant St Paul Logo

Bike Fitter / Sales Person

Giant St Pauls I City of London I Salary: Negotiable Dependent on Experience I Date Published Thursday 21st June 2018

Sigma-Sports

Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018