Cycling Olympian Victoria Pendleton has helped develop a Hovis Stop Snacking Facebook ‘app’ with the bread brand in time for healthy New Year resolutions.
The app is targeting women looking to ditch their daily snacking vices. According to Hovis, the average British woman will eat 1,092 unhealthy snacks this year. The firm is, naturally, advocating the importance of breakfast in eliminating the mid-morning hunger pangs.
The app is the latest instalment of Pendleton’s three-year deal with Hovis, launched at the start of last year with the recreation of Hovis' classic 'boy on a bike' ad from the 1970s.
Pendleton said: “As an athlete I understand how important it is to stay motivated in January and most importantly start the day the right way, which is why the Hovis Stop Snacking app is great. The app will encourage women to try a Hovis Wholemeal breakfast and then set a snack-related challenge in return for daily prizes, rewards for completion and a range of recipes and motivational advice from me.
“The basic facts are simple, Hovis Wholemeal is rich in fibre which can help you feel fuller for longer and could help stop snacking. I have it for breakfast and it works for me.”