Online retailer Play.com has launched a new Sports and Outdoors store, featuring cycle helmets, pumps and clothing.
The internet giant is also stocking a very limited range of children’s bikes. The firm is offering customers a 20 per cent discount for the launch.
The new Sports and Outdoor store also features product from a number of sports genres, including running, swimming and outdoor clothing – with a special women's outdoor clothing section. It also features a London 2012 official merchandise component.
You can find the new section here.