PowerBar prices to be lowered

From 1st October, the price of PowerBar products is to be revised downwards to stimulate demand
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"It will be the first time in the history of PowerBar Europe that there has been a price reduction," said PowerBar's Craig Bullen.

The retail prices for the Performance bar, Harvest bar and ProteinPlus bar will come down from £1.50 to £1.25. The PowerGels will come down from £1.25 to £1.00. Trade margins percentages stay the same.

The price changes are part of a structured program, said Bullen, which includes advertising, marketing, maintaining a presence at sporting and trade events and athlete sponsorship.

PowerBar products are available through R.J Chicken and Sons.

There's also a separate PowerBar duo. David Spensley is the Key Account manager and Craig Bullen is in charge of promotions.

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