BikeBiz Bicycle and cycling retail news
Raleigh has picked up distribution for new component brand Affix, which will be sold aftermarket and come fitted to the new Diamondback 2010 BMX range.
The deal follows a flurry of news from the Raleigh stable – not least the signing of cleaning brand Mobi and the news that it will provide a nod to its heritage by using the traditional Heron’s Head logo in 2010.
The Affix 2010 range includes a fixed/free hub that changes between states in seconds, to a ‘360 Hydro Stem’ smaller than most conventional designs. But the firm promises that it has taken a new approach to accepted designs, bringing innovation to established products, resulting in technology ‘never seen before’ in the cycle world.
Affix has its roots in a special patented BMX stem created two years ago. The huge success of the stem led to its adaptation to the mountain bike sector. The new Affix bush Bottom Bracket system was designed to make the BBs for BMX stronger and lighter and the new Diamondback 2010 BMX range is set to be fitted with Affix components –including the Hero Alt model.
“Because of this co-operation with Raleigh and Diamondback, we were thinking that no other distributor can fit better with the Affix brand,” said Affix’s Thomas Göring. “Raleigh is one of the best known companies, especially in the UK, and we are really happy that this way all the Affix parts will become well known and widely available.”
Andy Parker, Raleigh product manager, added: “Affix is a truly unique brand that we had to have in our portfolio. The majority of companies stick to standard designs and principles for their components because it’s easy. Here we have a company that wishes to challenge the rules of old and embrace today’s most advanced technology.
“In 2010, Affix will be launched and I am confident that its designs will eventually become that new standard of component design.”
As revealed last month on BikeBiz.com, Raleigh obtained the exclusive rights to distribute Mobi’s pressure washer system. The firm promises that the fully portable washer will become a must-have item for cyclists, and won’t destroy bikes. Raleigh also announced it would be doing heritage chic in 2010 by using its famous Heron’s Head logo.
Raleigh: 01773 532 600
