Sports label Reebok has expanded into the bicycle business with a brand new range of bikes for the mountain, urban and BMX sectors.
Eight models will form the initial line-up – to be stocked exclusively in Halfords in the UK. The retailer has also had a hand in the design and detailing of the range.
Highlights include the Reebok Skylite City and Town 17- inch bike. Using a lightweight aluminium frame the Skylite is built for the road, tracks and trails, with a comfort seat designed specifically for women. The bike also sports female geometry with a step-through frame for easier mounting and dismounting. It uses the 21 speed Shimano gearing of the men's Voyager version of the hybrid, for fast hill-climbing and improved acceleration.
"These bikes offer something for everyone and embody Reebok's core philosophy that fitness should be fun," explained Halfords cycling expert Sue Crawford. "As well as the undeniable health benefits of cycling, these bikes also have that indefinable element of 'cool' which for many, makes a bike that much more enjoyable."
Reebok bikes are being offered at up to 50 per cent off as an introductory offer at Halfords.