BikeBiz Bicycle and cycling retail news
Reid Bikes has confirmed a new partnership with British-based fashion brand Jack Wills.
As part of the partnership, Reid will be running a social giveaway in the UK and US, whilst also supplying Jack Wills’ influencer representatives with co-branded wrapped bikes for use on tours and at pop-up events. The bikes will also feature at any emerging store locations.
A representative from Reid commented: “We are very excited about this collaboration, which will continue to grow brand awareness for Reid internationally. Jack Wills is currently in the process of designing the wrapping for the co-branded bikes, which we can’t wait to share with all of you. With lots of exciting developments happening at Reid, this is definitely a space to watch, so keep an eye out for future emails and social announcements to never miss a thing.”
