Reliable products will win out in 2009 - BikeBiz

Reliable products will win out in 2009

Consumer champions Which? believe dependable products will be winners during economic slowdown
Author:
Publish date:
Social count:
0
HighStreet.jpg

Which? chief exec Peter Vicary-Smith has told manufacturers that the best way to survive tough economic conditions is for firms to not focus on being innovative, smart and clever, but to instead aim to produce reliable, honest and trustworthy products.

“Brand trust becomes even more crucial to business survival when money is tight,” said Vicary-Smith. “Companies should learn that a promise kept on brand performance can build a lifetime’s loyalty, as well as creating customer evangelists who will spread the word about the brand.

“Superior products and services will win a faithful customer base for life,” he added.

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018

Sigma-Sports

Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018