BikeBiz Bicycle and cycling retail news
Online bike specialist Ribble Cycles has opened a temporary showroom in the St David’s shopping centre in Cardiff. The 3,000 square foot showroom is next to the Apple Store.
The showroom will be open until "early 2017" and is billed by Ribble as a "pop-up".
The new pop up showroom will play host to Ribble’s latest range; customers will be able to see 35 Ribble bikes including select new models from the 2017 range recently unveiled at The Cycle Show at NEC last month. This display stock is set to expand over the coming weeks as additional new models land.
Ribble CEO Jon Owen said: "With this exciting pop up showroom initiative in Cardiff, we’re trialling ways of bringing [our] range to life, so customers who want to touch and feel our bikes can do just that."
He added: “Cardiff is a perfect place for cycling. There are a number of great clubs in the area to help introduce people to [road] cycling."
