Rotor gets behind Geox-TMC Transformers - BikeBiz

Rotor gets behind Geox-TMC Transformers

Firm raises profile through co-sponsorship
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Rotor Bike Components has signed a deal to supply the Geox-TMX Tranformers Teams with its product range.

Rotor’s Q-Rings oval chainrings, 3D cranks, both Press-Fit and BB1 bottom brackets, chain catchers and seat mast topper will be used by the team, bringing biomechanical pedalling improvements to the riders, according to the firm.

Feedback from the team will be used in the further development of products before launch.

“We are very pleased to be part of this long-term project,” said Pablo Carrasco, Rotor president and R&D director. “The agreement with Fuji and Geox-TMC Transformers will be for the next five years. We are expanding our range of products, with the focus on Rotor becoming a global company. Fuji is an important part of a truly global corporation as well as a great bike manufacturer with whom to work in achieving our goals for growth.”

For more on Rotor's road and MTB products head to www.rotoruk.co.uk.

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