BikeBiz Bicycle and cycling retail news
With the recent addition of Troy Lee Designs to the Saddleback portfolio, the first products from the brand are now available to order.
The first delivery of stock features a selection of gloves and a mixture of knee and elbow protection. The full range of 2017 stock will be available later this month.
Martin Astley, brand manager for the UK, commented: “We were extremely excited when we got the thumbs up to initiate UK and Ireland distribution. With stock starting to arrive, the main aim is to fully support our dealer network. We have substantial plans for the brand; this is just the start.
Saddleback recently announced plans to roll out a bespoke in-store POS program for Troy Lee Designs to feature in line with the main stock drop later this month.
For more information, contact the distributor here.
