Schreiner becomes Cannondale's European marketing director - BikeBiz

Schreiner becomes Cannondale's European marketing director

Formerly the product marketing manager at Giant, Schreiner starts in May and will be based in Basel, Switzerland.
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Prior to Giant, Schreiner worked in the advertising industry for 10 years, counting global brands such as Porsche and Fiat among his clients.

“We are excited for Frank to join our global team,” said Jeff McGuane, president of Cannondale Europe.

“He brings global industry experience, combined with a good mix of advertising, product management and retail marketing skills. Franks’ knowledge and experience will be instrumental to our success in continuing to build the Cannondale brand with dealers and consumers.”

Schreiner said: "The Cannondale brand and its products have always set a benchmark to aspire to. Their level of craftsmanship and performance is leading edge. I look forward to working closely with dealers to grow the Cannondale brand in Europe.”

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