Science in Sport has pledged to giveaway as many as 300,000 GO Isotonic gels if Bradley Wiggins breaks the hour record on Sunday.
Up to 25,000 people can register on www.powerthehour.com and if the record is broken on Sunday, all entrants will receive a code that entitles them to 12x SiS GO Isotonic Energy Gels, worth £16.80, on their next order at scienceinsport.com.
The SiS GO Isotonic Energy Gel, claimed to be the world’s only isotonic energy gel, has fuelled the pro peloton since 2005 and keeps Team Wiggins fuelled throughout the race calendar.
Science in Sport marketing director, Ashley Read, said: “The Hour is an important moment in cycling’s history and we want all cycling fans to get behind Brad and support him on this monumental day. We’d like to say thanks for this support and offer free SiS gels to entrants, as used by Team Wiggins.”
How the promotion works:
1. Register on http://www.powerthehour.com - up to 25,000 entrants permitted, one per email address.
2. If Sir Bradley Wiggins breaks The Hour record on Sunday 7th June 2015, registrants will receive a code which entitles them to 12x free SiS GO Isotonic Energy gels worth £16.80.
3. Entrants can use the code on any order of any value on www.scienceinsport.com by July 31 2015. Minimum order value for free delivery applies.