BikeBiz Bicycle and cycling retail news
Science in Sport has gone live with a heavily redesigned website, which will soon be further enchanced with ecommerce and social media capabilities.
The firm’s flagship GO and REGO labels have also undergone a heavy revamp, as some will have spotted at Madison’s IceBike show back in February. Today also marks the launch of an extension to the Go Gel range, GO Plus Nitrates, a product which the brand says has seen positive results in a small scale trial with the GB Olympic Team.
Stephen Moon, chief executive officer of parent group Provexis, said, “We were pleased to finish the last financial year with the SiS brand in strong growth. The brand relaunch and significantly increased marketing support should see this momentum continue. The first of our new product launches for the year, as well as supporting sales growth, will reinforce our position as the leading provider of sports nutrition to endurance athletes.”
