The two companies will co-sponsor the Elite men's and women's races at CrossVegas later this month. In addition, both companies will be hosting a VIP retirement party at the races for Thomas Frischknecht to celebrate his 19-year career as a World Cup competitor.
"CrossVegas, held in conjunction with Interbike, will arguably draw a huge crowd of cycling enthusiasts," said Adrian Montgomery, marketing director for SCOTT USA.
"It will be an amazing opportunity to take that population of cycling fans and entertain them, as well as commemorate the career of cycling's greatest champion and sportsman, Thomas Frischknecht."
The CrossVegas cyclocross event will take place on Wednesday, September 24 at the Desert Breeze Soccer complex in Las Vegas.
Scott-Swisspower athletes Thomas Frischknecht and Florian Vogel will compete in the Elite men's race, which starts at 9:00 p.m. The VIP retirement party and an informal press conference with Frischknecht will be held immediately following the men's race in the Scott and Ritchey booth.
"I am happy to have Scott and Ritchey, two top brands in the bike industry, involved in CrossVegas," said Brook Watts, co-promoter and marketing director for CrossVegas, LLC.
"We are especially honored to help Thomas celebrate his retirement by helping him compete in the last race of his career."
During the informal press conference, Frischknecht will discuss his new role with the Scott-Swisspower Team, and Scott USA will debut its new CX line at the event, including the new Addict CX. The Addict CX features a 986 gram carbon frame outfitted with Ritchey's WCS cockpit components, straight CX carbon fork and Carbon 38 wheels.
The Desert Breeze Soccer complex, the venue for CrossVegas, is on the corner of Desert Inn and Durango Roads. Interbike will provide complimentary shuttle service from the Sands to the race location from 6:00-11:00 pm, with shuttles leaving every 15 minutes.