Senova Cycles opened its doors on Hertford's Railway street last week with a festive meet and greet for its prospective customers.
Erol Salih and partner Nikki are behind the new store, which will specialise largely in the mid to high-end of the market, with brands like Cannondale, Guru and Trek already on the shop floor. There's also a Raleigh Chopper centrepiece, as modelled below by Salih.
The retailer's website states: "All too often we hear the story of bike shops and workshops not being approachable, especially to the inexperienced rider, and to break this trait at Senova Cycles: men, ladies, children and dogs welcome! We are particularly sympathetic to the needs of female cyclists."
The store has also partnered with Hertford's bike fitting expert, Fit Me Up, located just a stones throw away.
Senova Cycles is now found at:
31 Railway Street