Shimano acquires Lazer helmets - BikeBiz

Shimano acquires Lazer helmets

Shimano signs agreement to acquire Lazer Sport of Belgium.
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Shimano Europe has acquired Lazer Sport, the Belgian helmet company. Lazer, founded in 1919, is the world's oldest helmet company.

Lazer MD Sean van Waes – who, along with sales director Peter Steenwegen, stays with the company, said: "This is a complete win-win for Lazer and Shimano. It allows Lazer to concentrate on what we do best - innovation - helping us to become the biggest helmet brand in the world at a faster pace whilst giving Shimano access to the best helmets in the business."

Marc Van Rooij, President of Shimano Europe, added: "This exciting acquisition allows us to strengthen our position in key markets across the world and benefit from the technological expertise Lazer has built up in its helmet division.

The transaction is subject to receipt of regulatory clearances and other customary closing conditions. Shimano and Lazer expect to close the transaction in the second half of 2016.

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