Shimano gives away 500 bikes in US Bike to Work promo - BikeBiz

Shimano gives away 500 bikes in US Bike to Work promo

May is National Bike Month in the US. Shimano America has today announced its promotions accompanying its Bike to Work programme. Nexus-equipped bikes will be presented to 500 winners of an essay writing competition organised by Shimano America.
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Shimano's Bike To Work programme is partnered with the League of American Bicyclists and Bicycling magazine.

Residents in ten selected cities were asked to share how they would incorporate a bike into their mass transit commute. In April, over 2000 people responded with essay submissions and 500 of the most compelling stories will be awarded a new bike later this month.

The cities were Denver; Madison, Wisconsin; Minneapolis/St. Paul; Orange County; Philadelphia; Phoenix; Portland; San Francisco; Seattle; and Washington.

Each essay winner will also receive a Bell helmet, a Kryptonite bike lock, CatEye lights and cycle computers and other cycling gear.

"Shimano's Bike To Work program was developed to promote cycling as transportation, and particularly to demonstrate how easily cycling can be integrated with public transportation," said Jasen Thorpe, Shimano American Corporation's consumer marketing manager.

"Everyone had a blast riding a bike as a kid. Shimano Nexus-equipped bikes help riders rekindle that feeling of freedom while using bicycles for fun, fitness and transportation."

The League of American Bicyclists established Bike to Work Day in 1956.

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