Shimano introduce upgrade parts brand - BikeBiz

Shimano introduce upgrade parts brand

Yumeya is all about after-market add-ons for XTR kit
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At Eurobike, Shimano will introduce the Yumeya micro-brand. Yumeya is Japanese for 'dream workshop'.

The brand will offer upgrade parts for XTR kit. Yumeya parts are "characterized by a lightweight and exclusive design to give your XTR bike a personal look and feel," said Shimano.

Yumeya includesarbon rear derailleur plates for RD-M970/971 (saving 11 grams), titanium casette sprockets (saving 15 grams for a set of 17/20T), titanium bolts (-25 grams for the total set), a chain with hollow pins (-10 grams) and more.

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