BikeBiz Bicycle and cycling retail news
Shimano’s European Group has restructured its sales and marketing departments by integrating all European activities for Shimano products (Shimano, PRO and AIM brand) within one organisation.
Shimano Europe BV will become responsible for the marketing and sales of both Shimano retail and OEM business towards all market channels and business partners.
This new set-up means an integration of all retail and OEM related activities and employees within one company. As from now, all retail oriented business (Shimano Cycling Wear, Shimano Eyewear, Shimano Workshop, Shimano wheel sets, shoes and pedals, PRO, AIM and all individual packed Shimano components) will be handled by Shimano Europe BV, creating more clearness of responsibilities and increasing the efficiency and effectiveness of the sales and marketing departments.
In practice, this means that the sales department of Shimano Europe will be divided into three major sections: Product Management (bicycle components and retail), Sales Retail, Sales OEM and a Back up team.
The Marketing department will contain two sections: The first one is Promotions and Productions for all products and brands, the second one Sports, Events Marketing and PR.
The Service department will remain unchanged.
