BikeBiz Bicycle and cycling retail news
Shimano is giving away groupsets and other bike kit to the competition winners, including an all-black Alfine groupset.
The contest intro video features examples of how mainstream advertisers promote the fun side of cycling. There’s a Gap TV commercial featuring Scarlett Johansson, a beer ad from the New Belgium brewing company and a snippet from ‘Butch Cassidy and the Sundance Kid’ from 1969.
