Shimano sponsors YouTube viral comp

A YouTube competition has gone online seeking short videos that will inspire people to get out on their bikes.
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Shimano is giving away groupsets and other bike kit to the competition winners, including an all-black Alfine groupset.

The contest intro video features examples of how mainstream advertisers promote the fun side of cycling. There's a Gap TV commercial featuring Scarlett Johansson, a beer ad from the New Belgium brewing company and a snippet from 'Butch Cassidy and the Sundance Kid' from 1969.

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