Specialist cycle sport clothing manufacturer Shutt Velo Rapide, has announced the appointment of Peter Bragg to head up its marketing and commercial business. The appointment follows increased demand for Shutt VR’s garments, coupled with significant outside investment. Bragg will be responsible for Shutt VR’s business in the UK and Europe.
Bragg, a lifelong cyclist, is a seasoned sales and marketing professional with over 20 years’ experience. He started his career at IBM and more recently held senior sales and marketing roles at eGain Communications, Ovidium and Mindjet UK.
“Peter came to our attention because of his strong execution skills, proven consultative sales experience and his ability to drive new business development through the retail sector,” said MD Simon Warren. “We expect 2010 will be another successful year for Shutt as we continue to grow our market share. We look forward to working with Peter.”