Silverfish has today released a statement on the demise of the Race Face brand, which the distributor believes will without doubt soon find a fresh backer.
Darren Mabbot, MD of Silverfish told BikeBiz: "It's a sad day. Race Face was a brand very close to my heart and it has been a real pleasure dealing with those guys the last 12 years. Their liquidation has come as a total shock. I would consider most of the 55 employees of Race Face very good friends of mine, so it is a tragedy that so many good people have found themselves out of work out of the blue. It is looking likely that Race Face will be sold as a going concern, so I would hope that the new owners are able to re-employ a lot of the staff that lost their jobs on Monday."
The full statement can be read below:
Silverfish UK is sad to announce to its customers that after 18 years Race Face has gone into administration. Friday 11th March saw one of the leading mountain bike component companies announce it was closing its doors, at least for the short term.
Silverfish UK has been the sole UK distributor for Race Face since the late 1990s and has always been proud to be associated with such a cutting edge and innovative brand. We remain solidly behind all Race Face products sold by Silverfish 100 per cent, and will continue to support the brand whilst a new owner is identified.
Silverfish UK Marketing Manager Pete Drew added: “There remains a huge amount of interest in the Race Face brand among our customers and we are confident that the current position will have a positive outcome. We still have an excellent range of Race Face products in stock and will continue to sell these in the coming months. We are confident that a new owner will be identified shortly."
Obviously, Silverfish will continue to provide support to all our customers, both in the form of warranty back up and sales support.
We hope to work closely with Race Face and their administrators in the coming weeks in an attempt to ensure that our customers can continue to use the high quality products that have become synonymous with the Race Face brand.