Rival takes the weight out of braking and shifting

Sram Rival goes Carbon

The SRAM Rival road components have slimmed down for 2009, and for the first time, carbon features. The slightly longer brake levers/shifters have shed 20 grams by going carbon. The zero-loss front shifting engages and shifts immediately. Additionally, Rival moves the front trim position to the big ring and new cable routing option allow for both brake and shifter cables to run along the front of the handlebar.

SRAM’s exclusive reach adjust feature, now available on SRAM Rival shift levers, allows riders to customise their SRAM brake and shift levers for a perfect fit.

the new Rival crankset features hollow forged aluminum crankarms and has stripped 40 grams from the final weight. The crankset will come in 110and 130 BCD. Crank lengths range from 165 to 180cm.

In other news...

Life Time Athletic Events appoints Shift Active Media as global PR agency

Following a successful pitch process, Shift Active Media has been selected by Life Time Athletic …